After your event has been accepted by the Goodwill of Silicon Valley operations team. The next step is to start promoting your event.

We have done these events for many years and will help you with a promotion timeline and tools to promote your event.

Setting up the Event

You know that your event will take place at a certain location, your first priority is to figure out how the event will “flow”. We will bring a/some large trailer(s). Where will the trailer be placed? Can people find parking around it? Are you setting up a “drive through”? Those are two questions that are key to make sure the wait of the participants is minimal.

Parking

Make sure there is enough space for people to unload their donations and so that they are close enough to the trailer to avoid them walking long distances with sometimes heavy donations.

Drive Through

We all have been part of drive throughs that “bottleneck”, and as much as it’s worth the reward… it’s not the most pleasant experience, make sure your location has a good flow, and that people can enter and exit easily without interfering with other participants. The Key behind it is the number of volunteers and ensuring there is enough of them so they can take breaks.

Donation Receipts

We encourage you to use a digital donation receipt, where people will scan a QR code and go to a website – complete the donation receipt from their phone, on their own time, away from the donation zone so the next participant can proceed with their donations.

Promoting your Event

When all your logistics are completed, the next step is to promote your event. The more turnout you will get, the more funds you will receive. Your audience is mostly people related to your organization. We know really well that people caring for your organization will flock to support your fundraising efforts. The key is for them to “know about it”.

Display Ads

The first one is to put up flyers and posters for the event at strategic places where potential participants can’t like the front door/window and throughout your organization building (according to building regulations).

Social Media

Placing the ad on social media is key. The networks are more powerful than ever, and having more people posting about the event you will have a much wider distribution. We will provide social media visuals per your request that you will be able to use on Facebook, Instagram, Linkedin. The good thing is we will also publish your events on our networks, as well as “repost” the social media posts you will tag us in, this way we can activate our powerful network throughout Santa Clara County.

Email Marketing

Your organization has to have an email database, the social media visual, mentioned above will also work perfectly with email marketing campaigns, we usually recommend sending at least two emails about the event. So people will not forget and put them on their calendar.

Text Message Marketing

Everyone is always on their phone, if your organization has a text message marketing system, like EZTexting or Twilio, text messages are always good to connect with your audience with a very high conversion rate.