Promoting your Event
When all your logistics are completed, the next step is to promote your event. The more turnout you will get, the more funds you will receive. Your audience is mostly people related to your organization. We know really well that people caring for your organization will flock to support your fundraising efforts. The key is for them to “know about it”.
The first one is to put up flyers and posters for the event at strategic places where potential participants can’t like the front door/window and throughout your organization building (according to building regulations).
Placing the ad on social media is key. The networks are more powerful than ever, and having more people posting about the event you will have a much wider distribution. We will provide social media visuals per your request that you will be able to use on Facebook, Instagram, Linkedin. The good thing is we will also publish your events on our networks, as well as “repost” the social media posts you will tag us in, this way we can activate our powerful network throughout Santa Clara County.
Your organization has to have an email database, the social media visual, mentioned above will also work perfectly with email marketing campaigns, we usually recommend sending at least two emails about the event. So people will not forget and put them on their calendar.
Text Message Marketing
Everyone is always on their phone, if your organization has a text message marketing system, like EZTexting or Twilio, text messages are always good to connect with your audience with a very high conversion rate.